Major new campaign to prepare UK for end of the transition period
Tuesday July 14th, 2020
The government has launched a new campaign to help businesses and individuals prepare for the end of the transition period.
The government is launching a major new public information campaign, ‘The UK’s new start: let’s get going’. It will clearly set out the actions businesses and individuals need to take to prepare for the end of the transition period on 31 December 2020, and ensure they are ready to seize the opportunities that it will bring.
The campaign will run across the full range of communication channels, including TV advertising and radio, out of home, digital, print, and direct channels such as text messages and Webinars. The campaign will also see the launch of a field force team which will give one-to-one support in person or over the phone to businesses and their supply chains to minimise disruption to the movement of goods.
The campaign will target UK citizens intending to travel to Europe from 1 January 2021 and all importers to and exporters from the EU, alongside UK nationals living in the EU and EU, EEA or Swiss citizens living in the UK.
The actions people and business owners need to take vary based on their circumstances. They include:
- Making sure you are ready to travel to Europe from 1 January 2021, for example by getting comprehensive travel insurance, ensuring your passport is valid, and checking your roaming policy with your mobile phone provider.
- If you want to travel to Europe with your pet from 1 January 2021, contact your vet at least 4 months before you travel.
- Making sure your business is ready to export or import from/to the EU, for example by getting an EU EORI number or registering with the relevant Customs Authority.
The campaign isn’t being run just to prepare people and businesses for changes at the end of the year. It will also highlight the significant opportunities ahead including for exporters through new free trade agreements, for small businesses through smarter regulation, and for fishermen as we take back control of our coastal waters.
Details of the key actions that businesses and individuals need to take before the end of the transition period can be found on gov.uk/transition.