Isle of Wight to stage finale of 2022 Tour of Britain
Monday July 6th, 2020
The Isle of Wight is set to host the finale of an international sporting spectacle — promising a multi-million pound boost to the local economy.
The UK’s biggest cycle race, the Tour of Britain, will finish on the Isle of Wight in September 2022.
It will mark the first time that the Tour of Britain has visited the Isle of Wight, providing a unique opportunity for residents and tourists to watch the world’s top teams and riders racing on the Isle, in front of a worldwide live television audience.
A single stage can attract upwards of 150,000 spectators and generate the equivalent of £1.2 million in free advertising with free to air live TV coverage on ITV4 and Eurosport in the UK and around the world.
Stephen Park, performance director for the Great Britain Cycling Team said: “The Isle of Wight is well known for its sailing heritage and it’s also a brilliant place to ride a bike thanks to the unique and distinctive coastline and scenery, so I know the stage will be a landmark event in 2022’s sporting summer.
To give some scale to the event, the organisers will provide more than 40 motorcycle outriders to ensure safe rolling road closures for the event convoy. The cyclists are internationally recognised professionals and together with their individual support teams will themselves require up to 400 bed spaces.
It is a brilliant opportunity for local businesses and organisations due to the local, national and international exposure this event can create.