Hampshire Hotel Market Appraisals

Hotel occupancies reach record levels

Strong investor interest

210 hotels across 13 locations

Research just published by Hampshire County Council shows a hotel industry across Hampshire that is currently booming.

The research, completed by the Hotel Solutions consultancy partnership, shows that hotel occupancies and room rates reached record levels in 2018 in many parts of the county, and look set to increase further in 2019, with demand for hotel accommodation having been boosted in June by the D-Day 75 commemorations and the ICC Cricket World Cup.

Hotels are performing particularly well in Southampton, where demand from cruise passengers and cruise ship crews continues to grow, and demand from families visiting Peppa Pig World at Paulton’s Park has increased; Winchester, as one of the UK’s leading heritage city destinations; the New Forest, which remains one of the country’s most popular rural destinations; and Farnborough, where the new Farnborough International Exhibition & Conference Centre has boosted already very strong demand for hotel accommodation from local companies.

Looking forward, demand for hotel accommodation in the county is set to grow strongly as a result of the continuing expansion of Southampton’s cruise industry and growth in cruise departures from Portsmouth; the huge regeneration projects planned for Portsmouth and Southampton; the proposed expansion of Southampton Airport, and continuing development of Farnborough Airport; the anticipated further growth in domestic and overseas leisure tourist demand; and population growth, which will fuel increased demand for weddings and from people visiting their friends and relatives in the county.

The strength of the county’s hotel market continues to attract strong interest in hotel investment in many parts of Hampshire. New hotels have opened in 2018 and 2019 in Southampton, Winchester, Gosport, Ringwood and Andover. In the north of the county, Heckfield Place has now opened as a luxury country house hotel. Existing hotels have upgraded and expanded. Further hotels are due to open in 2020 and 2021 in Eastleigh, Portsmouth, Basingstoke and Fareham.

Andrew Bateman, Hampshire County Council’s Tourism Manager, said: “A successful hotel industry is fundamental to achieving future tourism and economic growth in Hampshire. The growth in hotel demand that we are seeing across the county is fantastic news.”

To view the hotel market fact files for the key locations across Hampshire, please see links below to download the report:

Basingstoke | Eastleigh | Fareham | Farnborough | Hart | New Forest | Portsmouth | Southampton | Test Valley | Winchester




Andrew Bateman
Tourism Manager
Emma Meredith
Regeneration and Development Manager


Notes re: Hampshire Hotel Performance table:


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